ࡱ > [ ] Z R L bjbj 8` } } % f f 8 w < " & & & Z Z Z U h Q Z Z Z Z Z & & 4 1 Z j & & Z & IK} " G 0 w X } Y $ 4 Z Z Z Z Z Z Z > X Z Z Z w Z Z Z Z } Z Z Z Z Z Z Z Z Z f ~ : WSyb'Yx[1 0 8 x[t^^,{1 x[gznj zNx N 0 M 0 0 1 0 1 z-Ne T1z L{t ze T1z M a r k e t i n g M a n a g e m e n t x[Rxe 3 . 0 _xO _O s} xhQt}{ N2u NYe+^ *m Nx NYe[( Bf) 1 N,{6 {( E 0 6 0 4 ) 1 N,{7 {( E 0 6 0 4 ) 1 N,{8 {( E 0 6 0 4 ) zBfxe 3 [Bfxe 0 c 1 c 2 \gq1 \gq2 zi T h i s M a r k e t i n g M a n a g e m e n t c o u r se provided our international students with an Asian perspective, introducing Asian marketing concepts and applications such as Islamic marketing, Guanxi and Chaelbol to the course. Case Study Teaching Method will guide students in better learning the course. With a balanced mix of Asian and International case studies, Global MBA (GMBA) students are able to better relate to the marketing concepts helping them learn faster and better. To keep abreast of crucial developments in the field of marketing and business ethics, the course will also explore both the theoretical and the applied aspects of the role ethics plays in marketing. Articles on Marketing Ethics in the topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today. HQOyvbPR zx[vj8h_RKN \a -Nez'Y} NwL{t 1 Lu[NAS NN }vL 2 |vU\LV{euku NccLm[R 3 6eƖnj cwtX 4 2LLxvz0O Bl N#P}g[ 5 uR g[P